Category Archives: PPC

Win with Affordable PPC Advertising

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Running a business these days can be tough. There is a lot of competition out there and people are holding on to their hard earned dollars pretty tight. Customers are not as likely to just give a new business a try as they might have been in years past. Holding on to current customers is extremely important, but constantly reaching out to new customers is also extremely important; business has to grow in order to stay alive.

So when you are reaching out to new customers your approach must be effective, otherwise you are just wasting your advertising dollars. Every dollar in your advertising budget is crucial and must be used wisely. That is why if you choose a pay per click advertising strategy, it has to an affordable pay per click.

What exactly is an affordable pay per click advertising campaign, anyway? In a nutshell, a host website runs your ad and every time one of their visitors clicks on it, you pay them a fee. If the fee is too high for the amount of traffic you are seeing directed from that site, then you have entered into a deal that may not be the best for you. So figuring out a deal that fairly compensates the host website while earning you a good return on your investment is pretty much the most important part of this particular advertising strategy.

If you have never participated in pay per click advertising, you may have no idea just what an affordable ppc deal would look like. Don’t worry because many online retailers are in the exact same boat as you. They are looking for a way to advertise to new customers that reaches just the sort of demographics they desire without having to pay too much. But there are folks out there who can help you and many others figure out how to make ppc work.

Pay per click advertising can be amazingly effective when utilized to the fullest. It is time for you to partner with people who are experts at ppc, because for them it isn’t a guessing game, it’s actually what they do. They have the experience to get it right for you the first time; this is not about throwing a bunch of stuff on the wall to see what sticks. That would be a waste of your time and money, neither of which you can afford to waste. And the ppc professionals don’t want to waste your time and money, because they want you to be a repeat customer with good recommendations for them, just like you want to be for your customers. They understand the importance of success and growth because ultimately that is their goal to. So seek out experienced ppc professional to help you with your advertising. When they succeed, you succeed. It’s a win-win for everyone.

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This article is written by Jayson Bailey .

Getting More Out of PPC Advertising Services

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Just about everyone realizes that driving traffic is one of the most important aspects of owning and marketing a website online. In the online arena, just about everything boils down to web traffic. But how to get more traffic to your website, or the right kind of traffic (even more difficult) is one of those questions that keeps webmasters awake at night, counting cracks in the ceiling.

There are a lot of different theories when it comes to online marketing. Some experts will advocate you focus your marketing efforts on design and on-page optimization. Other’s will stress the importance organic search results. While a well rounded marketing approach is important, one of the most effective ways to reach your target audience and drive more traffic to your website has to be ppc advertising services.

Pay per click advertising is more than just paying for top spot listing in search engines like Google. It’s a science that requires a seasoned hand and an expert touch to successfully execute. While choosing the right PPC marketing consultant can attract thousands (even millions) of new visitors, target committed buyers, and take your website to new heights – choosing the wrong pay per click “expert” can cost you thousands and generate practically zero results. The difference between success and failure is a gaping canyon, so it’s important to know what you’re looking for in a PPC partner.

Running a successful pay per click campaign all starts with choosing the right keywords. Targeting keywords might sound easy, but the reality is it’s anything but. PPC ads are chosen by a combination of factors starting with keyword relevancy. Search engines don’t want to return listings (paid or organic) that aren’t related to the users search. The most important thing you can do when beginning a PPC campaign is to develop a powerful and relevant set of keywords to target.

But targeting keywords is just the beginning. Understanding the bidding process and how to bid your keywords is one of the most important functions of a quality PPC marketer. Choose keywords you feel you can successful bid on. It does you zero good to place low amount bids on highly competitive keywords. Your ad will never see the light of day. On the contrary overbidding can get expensive fast and ruin your marketing budget.

Once you understand keywords and bidding, the next step is developing a compelling and persuasive advertisement. Just like in “real life”, search engine users aren’t going to bother following advertisements they don’t feel apply to them or offer a tangible benefit. Additionally you only have a few short lines of text to sell your audience on your product. Carefully crafted PPC advertisements are the cornerstone of successful PPC conversion rates.

Hiring a Pay Per Click consultant is a great idea. However, you might already be working with a SEO, SEM, or other web marketing company to develop and market your website. The last thing any company (or website) needs is a bunch of talking heads pointing them in different advertising directions. It’s important the various aspects of your entire web marketing approach compliment each other. For this reason alone one of the best practices is to hire a marketing company that uses white label pay per click. White label pay per click allows SEO, web developers, and other marketing professionals to leverage the powers of a PPC expert without forcing their customers to “shop” all over for various specialists. Using white label ppc firms allows you maximize the effectiveness of your whole web marketing platform.

Leveraging search engines and driving website traffic is one of the most important functions of your online business. Don’t let someone else cash in on your customer base simply because they didn’t know your website exists. Talk to a PPC expert today about how pay per click marketing can contribute to a well rounded internet marketing campaign.

About the Author:

This article is written by Jayson Bailey .

A White Label PPC Marketer is Affordable

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If you are not targeting your advertising effectively, the internet can be a black hole that sucks your time and resources. It is not enough to throw a bunch of ads out there and see what sticks. You need to partner with people who have the experience and knowledge to help you steer the right customers for your business to you.

This is where the concept of pay per click advertising comes in. To break it down for you, pay per click advertising is an advertising model on the internet that allows a business to advertise on a website, but the host website gets paid only when the ad is clicked. Each click on the ad by an internet user earns the host website a fee, thus, pay per click; and an affordable ppc is a strategy that you can take advantage of that will help customers find you.

So now it’s time to do some research on finding the right ppc marketer for your business and advertising needs. PPC marketers are not all exactly the same; you have to find the right company for your business to partner with that understands your particular customer needs and target demographics.One amazing tool many businesses can use is white label ppc, which is kind of like having your own in-house pay per click marketer right there when you need them. Since you just may not have the time and energy to devote to managing your pay per click program, having someone in your corner who is experienced with how to use pay per click effectively can make a huge difference when it comes to your bottom line.

No longer do you have to be concerned that you are wasting time and money on advertising that may be ineffective or poorly targeted because you now have a team of professionals who really do know exactly what they’re doing, which leaves you free to focus on other avenues of creating and maintaining a successful business.

Every business has to find ways to minimize costs and maximize profits, and one key area you can make efficient cuts in without doing damage to your bottom line is your advertising budget, but only if you do it the right way. Advertising is critical to a business’ success. If people don’t know who you are or how to find you, how can they possibly buy from you? Don’t let those potential customers miss out on how great your business is for them. Make sure the customers you want are seeing your ads by using a pay per click advertising program. The return on your investment will be well worth it, so check it out and find a ppc marketer for your business today.

About the Author:

This article is written by Bailey James .

Affordable Pay Per Click Advertising

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When it comes to internet marketing there are a number of options out there and it’s not always easy to tell which is the right marketing platform for you. One of the best online marketing platforms, especially for small and medium sized businesses is pay per click advertising.

Pay per click (also called PPC) is a low cost, high impact form of online marketing. Pay per click advertising is a great medium because it offers fast results, consistent message delivery, and reaches a specific and highly targeted audience. But perhaps the biggest advantage for website owners with small marketing budgets is just how affordable pay per click marketing can be. A well developed pay per click campaign means getting your company’s website prominent placement in the search engine rankings. Because pay per click results are listed first, before the organic results, or directly to the top side of the organic listings they are more likely to get noticed and attract more customers to your web page.

Here’s how affordable ppc can be. Companies working on small budgets don’t always have room to play the guessing game when it comes to marketing services. Advertising for most small businesses needs to generate a targeted and specific ROI. Especially if you want to continue promoting your small business to the world. Pay per click campaigns allow web masters to control the amount of money they’re willing to spend and cap their marketing efforts at specific expenses and goals. How many other marketing platforms allow you complete control over the operating costs associated with your campaign? Not many.

But don’t think because pay per click advertising is affordable makes it less effective. In fact, affordable pay per click campaigns can be one of the best ways to specifically target the audience you want. Most onboard PPC tools offer a variety of ways to customize and fine tune your marketing campaign, allowing you to target exact keywords and phrases that appeal to a specific audience. A well executed PPC campaign can actually work to attract only those clients that fit your customer profile and eliminate the costs associated with random traffic.

Of course to achieve the highest level of return on your pay per click advertising you need an expert’s input. white label pay per click offers you all of the benefits of having your own in house team of PPC experts without the overhead. Having your own dedicated team of PPC experts will help you to craft more powerful ppc solutions and reach your audience faster and more efficiently resulting in more market penetration, sales, and more money in your bank account. That’s the power of affordable ppc marketing, and that’s exactly where your website needs to be.

To learn more about what an affordable pay per click marketing campaign can do for you speak, talk to the experts at ppcforsmallbiz.com.

About the Author:

This article is written by Bailey James.

Tips for Running PPC Campaigns Geared Toward Small Business Owners

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Pay per click (PPC) marketing is a technique that must be learned. It is made up of many different aspects which include search engine copy writing, good keyword selection and internet marketing and traffic measurement, just to name a few. It is very possible for the small business owner to run a basic PPC campaign without hiring a professional ppc marketer.

As a small business owner with a limited budget you need to use an affordable pay per click methodology that covers the basics. A successful and affordable ppc strategy requires that you:

know the purpose of your campaign

set your goals and budget,

learn your market and competition

build a strong keyword list

develop good ad copy

build a relevant landing page

track your results

get rid of ads that do not perform.

expand on the ads that are working

Knowing the purpose of your campaign means that you have to stay within the range and scope of what it is you are attempting to do. Recognize your niche and stay in it. When you are first starting out set a budget and stick with it. Resist the temptation of entering any bidding wars for high priced keywords. Learn what you are going up against by searching for your products or services on Google. Pay close attention to the ads on the right side of the search results pages because this is your direct competition. Take a good look at the ads and then click through to see how the landing pages match the info in the ads your competitors have placed on Google.

One of the hardest parts to get right in any affordable pay per click campaign is the keyword selection. Selecting the proper keywords to use does take some time and research but keep in mind that the point here is to collect the words and phrases that people will use when looking for your products and services. Make a long list of words and phrases and then check your competitor’s sites so that you can strike words off your list that are not relevant. Most often the words you need to target are rather obvious.

When creating the ads for your affordable ppc campaign, do not try to re-invent the wheel. Rather, do what is working for others. Keep the copy short, sweet and to the point. Spend some time looking at your direct competitor’s ads until you understand what it entails to write a great ad. It is very important that your ads match your landing page. Make sure that your landing page has the exact information the searcher is looking for because if the person has to spend even a few seconds looking for something, he will simply leave your landing page and never return.

Be a smart ppc marketer and learn how to use Google Analytics because it is an amazing tool that is free to use. Analytics will provide you with ready-made reports that analyze the success of your pay per click campaign. If you see that an ad does not receive any click-thrus get rid of it. Head over to Google Adwords and read up on the subject of creating effective ads. If an ad is receiving clicks, then keep it running and create more ads similar to the successful ad.

It is possible for the small business owner to run a successful and affordable pay per click campaign. However, if you are new to PPC, do not expect to make a lot of money your first time out. It does require time to learn how to effectively market online so keep your budget to a minimum. It is best to stay under $100 until you learn the tricks of the trade. Be sure to measure your success so that you can continue to improve!

About the Author:

This article is written by Cin Rupp.

Certified PPC Consultant Explains Why Google AdWords is Evil

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As a qualified AdWords PPC Consultant, I have enormous respect and admiration for Google and the tremendous advertising system that the company created. I often refer to AdWords as “database marketing on steroids” and think the speed and cost efficiencies that it offers small to mid-sized companies as pure genius. As a garner most of my personal financial livelihood through managing Google advertising accounts, one would expect me to praise its virtues.

But . . . in fact . . . it’s quite the opposite.

Google AdWords is EVIL and will steal your money like a cheap $2 whore if you’re not careful or educated about its deceitful practices.

Over the past several years, I have managed millions of dollars in AdWords spend and have provided affordable pay per click consultant services to nearly 100 small to mid-sized companies throughout the world. During this time, I have seen first hand how AdWords has enhanced their technology to cause bid inflation and raise advertising costs while improving Google’s bottom line. This article will reveal some of these deceptive practices and show you how to avoid them in your own AdWords campaigns.

In the summer of 2008, one of my other PPC consultant friends and I were reminiscing of the good ole days of Google in the early to mid part of the decade when you could get an AdWords click for highly competitive keyword for $0.10 to $0.20 each. Nowadays, I routinely need to spend $1-$5/click for some of these same keywords and upwards of 10x that amount for some of the most sought after keywords. In my opinion, one of the main causes of this bid inflation within AdWords is rooted in a Google feature which informs online advertisers of the minimum bid required for placement on the 1st page. While this simple functionality may appear beneficial to advertisers, it actually creates a frenzied auction environment where inexperienced ppc marketer and do-it-yourself PPC managers overbid for keywords in their campaigns. Many people think that you need every one of your keywords on the 1st page or you’re doomed. This strategy is useful only during early testing of your keywords to identify those which generate clicks and those which convert. After a statistically significant number of visitors to your site, a good PPC consultant should be able to quickly eliminate underperforming keywords from your AdWords campaign. To avoid the auction frenzy mentality caused by the Google functionality, I recommend that you focus on the long tail phrase and exact match keywords while determining your keyword break even points and maximum conversion costs. Only compete on those keywords that can profitably turn into customers. Dump the loser keywords and just focus on the winners.

Another pitfall that many PPC advertisers fall into is allowing Google to manage your campaigns for you. While this “free” service from Google sounds good, in reality, I believe it’s like asking the “fox to watch the hen house”. I don’t trust them and neither should you. Buyer beware when Google recommends that you increase your budget, raise your bids, expand your list with more broad match keywords or advertise on all networks (including the Display Network – formerly known as the Content Network). I’ve even been on conference calls with Google executives who said that “phrase and exact match keywords are not really necessary and broad match keywords will satisfy most of your requirements”. A good PPC consultant worth his or her salt will reject all these suggestions.

Unless you’d like to give more money to Google, I recommend that you:
Never allow Google to touch your campaigns,

Only advertise on the Display Network if you know what you’re doing (more about that in a future article),

Increase your advertising budget only after you’ve fully identified profitable keywords,

Test broad match keywords with caution and

Use exact match and phrase match keywords as the core of your AdWords campaigns.

If you’re losing money on AdWords or don’t have a good handle on the intricacies of the advertising system, then hire a certified Google PPC consultant to manage your online advertising program. He or she is more likely have greater vested interest in your online success than a multi-billion dollar corporation who claim they’re not EVIL but whose actions suggest otherwise.

About the Author: With over 20 years of experience in database marketing and search engine marketing, John Pfeiffer helps small to mid-sized companies succeed online with proven and affordable ppc services. In addition, he is the author of numerous articles and whitepapers on affordable pay per click advertising techniques. John can be reached at http://www.PPCforSmallBiz.com © 2010.

About the Author:

This article is written by Alexsis Grovenor.

The Affordability and Effectiveness of Pay per Click Advertising

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If you own a small business or online sales operation then you will have probably heard of Pay per Click advertising. This interesting concept was developed in order to help generate interest and improve click through numbers to websites. Since it first began in the early days of the Internet it has proved a useful promotional tool for many marketers. Affordable pay per click advertising has allowed many small websites to compete with the larger ones. The ppc marketer is able to attract large numbers of views and click throughs, by paying for them.

The idea behind affordable pay per click advertising is that the advertiser will pay a set rate to each person that clicks on the ads. Affordable ppc promotions can have a massive effect on the number of hits a website receives. It is known by research that a certain percentage of visitors to the site will purchase something. By increasing the number of hits to the site the opportunity to sell your products is greatly increased. This is why the ppc marketer with good and affordable pay per click advertising can enjoy success with more sales and general interest in the site.

Affordable pay per click advertising can generate a much needed audience in the direction of your website. Once they are there they will be able to inspect the site further if you catch their interest. Any site will benefit from affordable ppc campaigns, as site awareness is just as important as sales. If a web user is made aware of a website there is more chance that they may return in the future. This is made easier for the Ppc marketer with the use of a memorable domain name.

The effectiveness of pay per click advertising has long been recognized on the Internet. Domain owners are able to entrust their ad with an affordable pay per click advertising management company. These companies are able to use database-controlled technology to distribute the ads to their members. Members of these sites who have signed up agree to view the ads. They are paid by the management company for every ad that they click and view. Businesses and individuals are able to guarantee that their site will be viewed for a certain time period. It is one way of advertising that produces results that are monitored.

With an affordable ppc solution you are then able to use the information gathered from the pay per click campaign. The information you gain can provide you with more than the basic number of hits or views. It gives you an opportunity to test your site for usability and visitor responses. A site such as www.ppcforsmallbiz.com is a fine example of an excellent pay per click advertising and professional management company. They offer an array of services to the ppc marketer that concentrate on the quality of your visitors rather than the quantity. Quality targeted visitors are hard to attract but affordable pay per click advertising can acquire them for you.

About the Author:

This article is written by Alexsis Grovenor.

Top 10 Pay Per Click Mistakes

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Having managed pay per click advertising campaigns for several years now, I’ve had the unique opportunity to test many strategies and see PPC campaigns developed by others.  Since many of my clients are small to mid-sized businesses, they usually don’t have the time or expertise to properly create a strong PPC program.  So that other SMBs don’t make the same errors twice, I put together the following list of top 10 PPC pitfalls for your business to avoid.

1.Top 10 Pay Per Click Mistakes #1  –  Don’t Use “Generic Keywords
Single word keywords with multiple linguistic meanings that can be used across several different industry verticals, products and /or services should be used very sparingly.  According to Google, the average number of words in a keyword search phase is four (4).  The more specific you can get in your keyword selection, the better.

2. Top 10 Pay Per Click Mistakes #2  –  Avoid Broad Match Terms
It’s better to define and control the words that you want your ads to show for than to allow the search engines flexibility to show them when they “think” there’s a match.  Based on data I reviewed, they often get it wrong.  By using phrase and exact match search terms, you can maintain this control and help avoid clicks from less relevant search queries.

3. Top 10 Pay Per Click Mistakes #3  –  Stay Away from Non-Relevant Keywords
Be specific as possible with your keyword selection.  Non-relevant keywords on the fringe of your product or service (as suggested by many keyword tools) may not get clicked on or convert as much as highly relevant keywords.  This can lower your click through rates (CTR) and negatively affect your quality scores.

4. Top 10 Pay Per Click Mistakes #4  –  Geo-Target where your Customers Live
Only show your ads in geographies where your customers may live.  If prospective clients in a particular region are clicking on your ads but not converting into sales, spending little time on your site, or generating high bounce rates, don’t be afraid to stop advertising in that area.  If you want to expand into new regions, consider the demographics of your current customers and find “like” regions of similar prospects which match your target audience characteristics.

5. Top 10 Pay Per Click Mistakes #5  –  Don’t Overbid for Ad Positions #1 & #2
While ad positions #1 and #2 on the page may get you more clicks, the quality of these clicks are inconsistent, cost more, and tend to have lower conversion rates.  With these high average cost per clicks (CPC), this can also translate into greater costs per conversion and a lower ROI.  I recommend targeting your bids to position ads in slots #3-#6 which tend to have lower CPCs and higher conversion rates because the search engine user may have be further into the research and buying cycle when they arrive at your ads and website (hopefully ready to make a purchase).

6. Top 10 Pay Per Click Mistakes #6  –  Add More Negative Keywords
Negative keywords are used in PPC campaigns to help avoid displaying your ads to unqualified prospects.  Too few negative keywords in your campaign will mean that your ads may show for search queries totally unrelated to your product or service.  Through keyword research analysis and review of search query report data on a periodic basis, your can identify new negative keywords to help make your ads more relevant to your search audience.  Common negative keywords to consider include: free, information, reviews, and jobs.

7.Top 10 Pay Per Click Mistakes #7  –  Don’t Put Too Many Keywords in Ad Group
Stuffing many unrelated keywords in ad groups can diminish your ad group relevancy, lower your overall CTR and negatively affect your quality scores.  Keep your ad group keywords highly correlated with similar terms being grouped together.  Here is an example of good keyword ad groupings from a recent campaign I created: ad group #1 (solar flood lights, solar LED flood lighting, etc), ad group #2 (solar garden lights, solar LED garden lighting, etc).

8.Top 10 Pay Per Click Mistakes #8  –  Have Enough (but not too many) Keywords
I have found that PPC campaigns with too few keywords (e.g. less than 10) are prone to missed click opportunities.  Except for expansive ecommerce sites or companies with large product lines, PPC campaigns with too many keywords (e.g. more than 10,000) can run the risk of being irrelevant.  Over time, I have found that starting a new affordable ppc campaign with between 100 and 500 keywords is usually sufficient to generate enough clicks to provide good benchmark metrics.  Over time, the data from these clicks will provide you with direction on whether to increase or decrease the number of keywords in your campaign.

9. Top 10 Pay Per Click Mistakes #9  –  Rarely Advertise on the Display Networks
Running ads on the search engine display networks is usually less costly than search channels.  But they also convert at much lower rates.  While I’ve found the display networks to be effective at promoting low cost products, enhancing brand awareness, or increasing email lists through free giveaways (e.g. whitepapers, free downloads), I suggest that you test on select sites within the display network before spending large amounts of time and money on this channel.

10.Top 10 Pay Per Click Mistakes #10  –  Drop Underperforming Keywords
Don’t be afraid to eliminate keywords that don’t convert.  Though these keywords may be generating plenty of clicks, if you hold onto these underperforming keywords, they may absorb too much of your budget and not allow other new potential higher performing keywords to rise to the top.

I trust that your gained some insight from the PPC mistakes that I’ve made.  By learning from my errors and avoiding these pitfalls, I hope that you can leapfrog over your competition, accelerate your PPC performance, and ultimately, improve your paid search advertising ROI.

About the Author:

With over 20 years of experience in database marketing and search engine marketing, John Pfeiffer helps small to mid-sized companies succeed online with proven and affordable pay per click services.  In addition, he is the author of numerous articles and whitepapers on PPC advertising techniques.  John can be reached at http://www.PPCforSmallBiz.com  © 2010
To learn more about our affordable pay per click advertising solutions, call us toll-free at:
1-800-861- ePro (3776).