Tag Archives: affordable pay per click advertising

Win with Affordable PPC Advertising

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Running a business these days can be tough. There is a lot of competition out there and people are holding on to their hard earned dollars pretty tight. Customers are not as likely to just give a new business a try as they might have been in years past. Holding on to current customers is extremely important, but constantly reaching out to new customers is also extremely important; business has to grow in order to stay alive.

So when you are reaching out to new customers your approach must be effective, otherwise you are just wasting your advertising dollars. Every dollar in your advertising budget is crucial and must be used wisely. That is why if you choose a pay per click advertising strategy, it has to an affordable pay per click.

What exactly is an affordable pay per click advertising campaign, anyway? In a nutshell, a host website runs your ad and every time one of their visitors clicks on it, you pay them a fee. If the fee is too high for the amount of traffic you are seeing directed from that site, then you have entered into a deal that may not be the best for you. So figuring out a deal that fairly compensates the host website while earning you a good return on your investment is pretty much the most important part of this particular advertising strategy.

If you have never participated in pay per click advertising, you may have no idea just what an affordable ppc deal would look like. Don’t worry because many online retailers are in the exact same boat as you. They are looking for a way to advertise to new customers that reaches just the sort of demographics they desire without having to pay too much. But there are folks out there who can help you and many others figure out how to make ppc work.

Pay per click advertising can be amazingly effective when utilized to the fullest. It is time for you to partner with people who are experts at ppc, because for them it isn’t a guessing game, it’s actually what they do. They have the experience to get it right for you the first time; this is not about throwing a bunch of stuff on the wall to see what sticks. That would be a waste of your time and money, neither of which you can afford to waste. And the ppc professionals don’t want to waste your time and money, because they want you to be a repeat customer with good recommendations for them, just like you want to be for your customers. They understand the importance of success and growth because ultimately that is their goal to. So seek out experienced ppc professional to help you with your advertising. When they succeed, you succeed. It’s a win-win for everyone.

About the Author:


This article is written by Jayson Bailey .

Bring More Customers To Your Website With Affordable Pay Per Click Advertising

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Just having a website isn’t going to mean more customers or record profits. A website is a tool, plain and simple. Knowing how to use that tool to help expand your business and attract new customers is what every small business owner needs to understand.

So how do you get more visitors to your website? The answer isn’t always clear cut. There are a number of theories and opinions out there when it comes to effective online marketing. But regardless of what school of thought you may subscribe to, affordable pay per click advertising should be in your internet marketing repertoire.

Pay per click advertising, or PPC for short, offers one of the lowest cost and highest conversion forms of advertising online. With banners and advertisements you don’t always know what you’re getting. Banner ads could very well be placed on irrelevant or obscure websites altogether missing your target audience. SEO is widely considered the most long term effective form of online marketing, but is expensive and often takes large sums of working capital and months to show any progress. Back linking and exchange networks are time consuming and unless managed carefully yield mixed results. But an effective white label ppc campaign can bring you immediate results without breaking the bank.

Here’s how pay per click advertising works. As we all know most traffic online is driven by search engine queries. If a person is looking for exercise equipment for example, chances are they’ll log on to search engines like Google or Yahoo and enter “exercise equipment” into the search bar. From there Google returns a list of numerical results that most closely reflect that users search needs. Getting to the top of these rankings is extremely difficult, yet most studies show that around 90 percent of search engine traffic never makes it past the first three or four listings. This makes competition for the top spots fierce and expensive.

Pay per click advertising allows even the smallest businesses to be listed at the top of the results, broadcasting your company to more viewers and increasing your website traffic in return. If you pay attention you’ll see that before the “organic” results there are always a few sponsored listings that appear first in the results. These are relevant, important, links that company’s simply pay to list online. Sort of like an online yellow pages. Just like in the yellow pages, web viewers can choose to follow these links or go down the “alphabetical” results to find what they’re looking for.

The best part about affordable pay per click advertising is that it’s just that – affordable. The pricing structure is simple. Most PPC pricing structures are simple, you set up an account and choose a number of keywords or phrases relevant to your business that you would like your ad to be shown for. You then bid an amount you are willing to pay every time a person clicks on your advertisement. With an affordable pay per click campaign you only pay for those clients who follow the link to your website. That’s right, it’s just like if the television only charged you when people come into your store based on the ads they run. When someone follow the link to your website you pay a small amount based on the amount bid.

Of course, it takes an expert to maximize the potential and return of a professional PPC campaign. If you’re serious about getting your company more exposure and leads through pay per click advertising you need to work with a PPC marketer with proven experience in online marketing. But in order to be successful today you need to have a presence online. Marketing your website is one of the most profitable and advantageous activities a business can do today. To jumpstart your presence online there’s no better way than to start than with a quality affordable pay per click advertising campaign. You’ll see more traffic and higher profits in record time.

About the Author:

This article is written by Jayson Bailey.

Have a Start-Up? Take Advantage of Affordable Pay Per Click

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You do not have to have a huge budget in order to succeed with PPC advertising. What you do need is a winning strategy that brings you the best qualified visitors at the lowest possible price. Why waste your money on useless clicks due to badly written ads, ineffective search engine channels and keywords that do not work?

There are many top rated companies in operation that offer affordable pay per click management services. These companies concentrate only on PPC management which means they know how to best use AdWords, Yahoo Search Marketing and social media sites like Facebook. The experts working at the best PPC companies know what it takes and they are aware of the ever-changing trends and changes taking place in search engine marketing to make their affordable ppc campaigns work for you.

When you are ready to hire a PPC management company, be on the lookout for those companies that provide affordable pay per click advertising that offers you good research and selection of relevant keywords. The company you choose should also be able to create ads that motivate people to take action. It also should offer regular data analysis and adjustments to your campaign as well as regular testing so that the best results are achieved.

Do not make the mistake that many new start-ups make. Throwing your money at PPC advertising without having a clear PPC campaign in focus only will drain your pockets and make the search engines richer. If you do not feel that you are capable of running your own affordable pay per click campaign then it would be in your best interest to hire someone straight away. The chances are good that there are dozens or even hundreds of businesses like yours already in operation. This means that you do not have time to waste trying to figure out how to set up and run an effective PPC campaign. Spending some money early on by hiring a reputable company to get started on an affordable pay per click advertising campaign is a very wise move to make as you should start to see positive dividends in a short period of time.

How to choose a company? Do some research online. If you know someone who is running a small to medium sized company and that person is doing very well, ask them what PPC company they use. Good news travels quickly and the best PPC companies obtain many of their clients via word-of-mouth. If you have already started running a PPC campaign, a top rated company would be more than willing to review the campaign so that they can tell you whether or not is it set up correctly to yield you the best results. Many PPC management companies can offer affordable ppc because they base their fees on a per-website basis and on the complexity of the campaign desired. For example, it is cheaper to run a PPC campaign for a single-themed website than it is when the website is a huge e-commerce site that consists of many product categories.

Considering the fact that there are many companies in operation today that offer affordable pay per click services, it is quite easy to locate companies that offer free PPC advice on their websites. This info can be used by you to determine exactly what it is that you need based on the type of site you have and your aspirations. It is also quite easy to find companies online that allow you to make toll-free calls to the experts on staff to ask any questions you may have about running affordable ppc campaigns.

Do not waste time getting started with your PPC efforts. Your direct competitors are already a step ahead of you so find a good company to hire now that will manage an effective and affordable pay per click campaign for you.

This article is Written by Cin Rupp.

Certified PPC Consultant Explains Why Google AdWords is Evil

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As a qualified AdWords PPC Consultant, I have enormous respect and admiration for Google and the tremendous advertising system that the company created. I often refer to AdWords as “database marketing on steroids” and think the speed and cost efficiencies that it offers small to mid-sized companies as pure genius. As a garner most of my personal financial livelihood through managing Google advertising accounts, one would expect me to praise its virtues.

But . . . in fact . . . it’s quite the opposite.

Google AdWords is EVIL and will steal your money like a cheap $2 whore if you’re not careful or educated about its deceitful practices.

Over the past several years, I have managed millions of dollars in AdWords spend and have provided affordable pay per click consultant services to nearly 100 small to mid-sized companies throughout the world. During this time, I have seen first hand how AdWords has enhanced their technology to cause bid inflation and raise advertising costs while improving Google’s bottom line. This article will reveal some of these deceptive practices and show you how to avoid them in your own AdWords campaigns.

In the summer of 2008, one of my other PPC consultant friends and I were reminiscing of the good ole days of Google in the early to mid part of the decade when you could get an AdWords click for highly competitive keyword for $0.10 to $0.20 each. Nowadays, I routinely need to spend $1-$5/click for some of these same keywords and upwards of 10x that amount for some of the most sought after keywords. In my opinion, one of the main causes of this bid inflation within AdWords is rooted in a Google feature which informs online advertisers of the minimum bid required for placement on the 1st page. While this simple functionality may appear beneficial to advertisers, it actually creates a frenzied auction environment where inexperienced ppc marketer and do-it-yourself PPC managers overbid for keywords in their campaigns. Many people think that you need every one of your keywords on the 1st page or you’re doomed. This strategy is useful only during early testing of your keywords to identify those which generate clicks and those which convert. After a statistically significant number of visitors to your site, a good PPC consultant should be able to quickly eliminate underperforming keywords from your AdWords campaign. To avoid the auction frenzy mentality caused by the Google functionality, I recommend that you focus on the long tail phrase and exact match keywords while determining your keyword break even points and maximum conversion costs. Only compete on those keywords that can profitably turn into customers. Dump the loser keywords and just focus on the winners.

Another pitfall that many PPC advertisers fall into is allowing Google to manage your campaigns for you. While this “free” service from Google sounds good, in reality, I believe it’s like asking the “fox to watch the hen house”. I don’t trust them and neither should you. Buyer beware when Google recommends that you increase your budget, raise your bids, expand your list with more broad match keywords or advertise on all networks (including the Display Network – formerly known as the Content Network). I’ve even been on conference calls with Google executives who said that “phrase and exact match keywords are not really necessary and broad match keywords will satisfy most of your requirements”. A good PPC consultant worth his or her salt will reject all these suggestions.

Unless you’d like to give more money to Google, I recommend that you:
Never allow Google to touch your campaigns,

Only advertise on the Display Network if you know what you’re doing (more about that in a future article),

Increase your advertising budget only after you’ve fully identified profitable keywords,

Test broad match keywords with caution and

Use exact match and phrase match keywords as the core of your AdWords campaigns.

If you’re losing money on AdWords or don’t have a good handle on the intricacies of the advertising system, then hire a certified Google PPC consultant to manage your online advertising program. He or she is more likely have greater vested interest in your online success than a multi-billion dollar corporation who claim they’re not EVIL but whose actions suggest otherwise.

About the Author: With over 20 years of experience in database marketing and search engine marketing, John Pfeiffer helps small to mid-sized companies succeed online with proven and affordable ppc services. In addition, he is the author of numerous articles and whitepapers on affordable pay per click advertising techniques. John can be reached at http://www.PPCforSmallBiz.com © 2010.

About the Author:

This article is written by Alexsis Grovenor.

The Affordability and Effectiveness of Pay per Click Advertising

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If you own a small business or online sales operation then you will have probably heard of Pay per Click advertising. This interesting concept was developed in order to help generate interest and improve click through numbers to websites. Since it first began in the early days of the Internet it has proved a useful promotional tool for many marketers. Affordable pay per click advertising has allowed many small websites to compete with the larger ones. The ppc marketer is able to attract large numbers of views and click throughs, by paying for them.

The idea behind affordable pay per click advertising is that the advertiser will pay a set rate to each person that clicks on the ads. Affordable ppc promotions can have a massive effect on the number of hits a website receives. It is known by research that a certain percentage of visitors to the site will purchase something. By increasing the number of hits to the site the opportunity to sell your products is greatly increased. This is why the ppc marketer with good and affordable pay per click advertising can enjoy success with more sales and general interest in the site.

Affordable pay per click advertising can generate a much needed audience in the direction of your website. Once they are there they will be able to inspect the site further if you catch their interest. Any site will benefit from affordable ppc campaigns, as site awareness is just as important as sales. If a web user is made aware of a website there is more chance that they may return in the future. This is made easier for the Ppc marketer with the use of a memorable domain name.

The effectiveness of pay per click advertising has long been recognized on the Internet. Domain owners are able to entrust their ad with an affordable pay per click advertising management company. These companies are able to use database-controlled technology to distribute the ads to their members. Members of these sites who have signed up agree to view the ads. They are paid by the management company for every ad that they click and view. Businesses and individuals are able to guarantee that their site will be viewed for a certain time period. It is one way of advertising that produces results that are monitored.

With an affordable ppc solution you are then able to use the information gathered from the pay per click campaign. The information you gain can provide you with more than the basic number of hits or views. It gives you an opportunity to test your site for usability and visitor responses. A site such as www.ppcforsmallbiz.com is a fine example of an excellent pay per click advertising and professional management company. They offer an array of services to the ppc marketer that concentrate on the quality of your visitors rather than the quantity. Quality targeted visitors are hard to attract but affordable pay per click advertising can acquire them for you.

About the Author:

This article is written by Alexsis Grovenor.

Top 10 Pay Per Click Mistakes

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Having managed pay per click advertising campaigns for several years now, I’ve had the unique opportunity to test many strategies and see PPC campaigns developed by others.  Since many of my clients are small to mid-sized businesses, they usually don’t have the time or expertise to properly create a strong PPC program.  So that other SMBs don’t make the same errors twice, I put together the following list of top 10 PPC pitfalls for your business to avoid.

1.Top 10 Pay Per Click Mistakes #1  –  Don’t Use “Generic Keywords
Single word keywords with multiple linguistic meanings that can be used across several different industry verticals, products and /or services should be used very sparingly.  According to Google, the average number of words in a keyword search phase is four (4).  The more specific you can get in your keyword selection, the better.

2. Top 10 Pay Per Click Mistakes #2  –  Avoid Broad Match Terms
It’s better to define and control the words that you want your ads to show for than to allow the search engines flexibility to show them when they “think” there’s a match.  Based on data I reviewed, they often get it wrong.  By using phrase and exact match search terms, you can maintain this control and help avoid clicks from less relevant search queries.

3. Top 10 Pay Per Click Mistakes #3  –  Stay Away from Non-Relevant Keywords
Be specific as possible with your keyword selection.  Non-relevant keywords on the fringe of your product or service (as suggested by many keyword tools) may not get clicked on or convert as much as highly relevant keywords.  This can lower your click through rates (CTR) and negatively affect your quality scores.

4. Top 10 Pay Per Click Mistakes #4  –  Geo-Target where your Customers Live
Only show your ads in geographies where your customers may live.  If prospective clients in a particular region are clicking on your ads but not converting into sales, spending little time on your site, or generating high bounce rates, don’t be afraid to stop advertising in that area.  If you want to expand into new regions, consider the demographics of your current customers and find “like” regions of similar prospects which match your target audience characteristics.

5. Top 10 Pay Per Click Mistakes #5  –  Don’t Overbid for Ad Positions #1 & #2
While ad positions #1 and #2 on the page may get you more clicks, the quality of these clicks are inconsistent, cost more, and tend to have lower conversion rates.  With these high average cost per clicks (CPC), this can also translate into greater costs per conversion and a lower ROI.  I recommend targeting your bids to position ads in slots #3-#6 which tend to have lower CPCs and higher conversion rates because the search engine user may have be further into the research and buying cycle when they arrive at your ads and website (hopefully ready to make a purchase).

6. Top 10 Pay Per Click Mistakes #6  –  Add More Negative Keywords
Negative keywords are used in PPC campaigns to help avoid displaying your ads to unqualified prospects.  Too few negative keywords in your campaign will mean that your ads may show for search queries totally unrelated to your product or service.  Through keyword research analysis and review of search query report data on a periodic basis, your can identify new negative keywords to help make your ads more relevant to your search audience.  Common negative keywords to consider include: free, information, reviews, and jobs.

7.Top 10 Pay Per Click Mistakes #7  –  Don’t Put Too Many Keywords in Ad Group
Stuffing many unrelated keywords in ad groups can diminish your ad group relevancy, lower your overall CTR and negatively affect your quality scores.  Keep your ad group keywords highly correlated with similar terms being grouped together.  Here is an example of good keyword ad groupings from a recent campaign I created: ad group #1 (solar flood lights, solar LED flood lighting, etc), ad group #2 (solar garden lights, solar LED garden lighting, etc).

8.Top 10 Pay Per Click Mistakes #8  –  Have Enough (but not too many) Keywords
I have found that PPC campaigns with too few keywords (e.g. less than 10) are prone to missed click opportunities.  Except for expansive ecommerce sites or companies with large product lines, PPC campaigns with too many keywords (e.g. more than 10,000) can run the risk of being irrelevant.  Over time, I have found that starting a new affordable ppc campaign with between 100 and 500 keywords is usually sufficient to generate enough clicks to provide good benchmark metrics.  Over time, the data from these clicks will provide you with direction on whether to increase or decrease the number of keywords in your campaign.

9. Top 10 Pay Per Click Mistakes #9  –  Rarely Advertise on the Display Networks
Running ads on the search engine display networks is usually less costly than search channels.  But they also convert at much lower rates.  While I’ve found the display networks to be effective at promoting low cost products, enhancing brand awareness, or increasing email lists through free giveaways (e.g. whitepapers, free downloads), I suggest that you test on select sites within the display network before spending large amounts of time and money on this channel.

10.Top 10 Pay Per Click Mistakes #10  –  Drop Underperforming Keywords
Don’t be afraid to eliminate keywords that don’t convert.  Though these keywords may be generating plenty of clicks, if you hold onto these underperforming keywords, they may absorb too much of your budget and not allow other new potential higher performing keywords to rise to the top.

I trust that your gained some insight from the PPC mistakes that I’ve made.  By learning from my errors and avoiding these pitfalls, I hope that you can leapfrog over your competition, accelerate your PPC performance, and ultimately, improve your paid search advertising ROI.

About the Author:

With over 20 years of experience in database marketing and search engine marketing, John Pfeiffer helps small to mid-sized companies succeed online with proven and affordable pay per click services.  In addition, he is the author of numerous articles and whitepapers on PPC advertising techniques.  John can be reached at http://www.PPCforSmallBiz.com  © 2010
To learn more about our affordable pay per click advertising solutions, call us toll-free at:
1-800-861- ePro (3776).

One Key-Word Pay Per Click Advertising- Impossible

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Not true, what if I told you that I can do it and am doing it efficiently and effectively from one keyboard. I have developed a proven method when setting up PPC campaigns that reduces costs, increases CTRs, and drives more traffic to your website while spending less time managing your account. Many PPC professionals will tell you to create a list of hundreds or thousands of keywords, group them together by likeness into several Ad Groups, and place them under a handful of major Campaign categories. I found these so-called “experts” were using predictable and flawed approaches to setting up my pay-per-click campaigns. I believe, however, this traditional approach is laborious, wasteful and does not work when you’re trying to set up an affordable pay per click advertising program.

I suggest that you start with a list of only 25-50 keywords for your business, these keywords should be incorporated in your website and define the value proposition of your business. Feel free to use a tool such as the free Google Keyword Tool and Google Suggest (found under the Google Labs section) to compare popularity and relevancy. Place your keywords into the Google search engine and see if you find your competitors. Remember as you are picking these keywords, ask yourself, “What would I type into a search engine if I wanted to buy something from my website?”

If you start by testing up to 30 keywords across 30 Campaigns, you would want to place your bids high and lower or raise the cost of each Campaign by $.05 each day until you’ve optimized each keyword cost. Typically once you have reached 30 clicks on any one Campaign, you should be able to, with 95% confidence, decide whether or not that particular keyword is working out for you. Since you started with up to 50 keywords, then you can swap out the lesser performing keywords for some that will work better for you.

For the set-up portion of the testing of an affordable PPC campaign, try testing only one keyword in a broad match, ‘exact match’, or “phrase match” within one Ad Group per each Campaign. This gives each Campaign an extremely high relevancy factor in the eyes of Google and does not dilute your Campaigns with multiple keywords.

About the Author: With over 20 years of experience in database marketing and search engine marketing, John Pfeiffer helps small-to-mid-sized companies succeed online with proven and affordable pay-per-click services. In addition, he is also the author of numerous articles and whitepapers on targeted ppc advertising techniques. John can be reached at http://www.PPCforSmallBiz.com © 2010

Advertising with Advanced Geo Targeted PPC

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When a client searches for a business in their home town, for example looking for a dentist in Phoenix but get an ad for one in Austin, they aren’t exactly going to click away at your site. If you were to focus your paid search engine advertising more geographically within your Google AdWords, Yahoo! Search Marketing, and Microsoft’s adCenter (Bing) campaigns you would have the simplest and most important direct marketing tools to effectively drive qualified traffic to your small business website.

There are several steps into effectively achieving your geo targeted ppc advertising is done properly and is seen by the most ‘relevant’ number of potential customers.

Go through your customer database to figure out where the majority of them live or work. This will give you a great idea as to where to start you geo campaign.

If you are considering expanding you geographical reach, consider places that have similar vibes or areas. For example if you are a bicycle specialty parts store, you would want to look into areas that have bike trails. Or that host major bike-a-thons.

Think small increments to achieve the greater picture, like piecing together a puzzle. A handful of pieces don’t necessarily go together, so if you are campaigning the whole US, try picking out areas within a state or even metro areas. Similar to finding all the edge piece of the puzzle first.

Now with the targeting of the smaller areas of the state or metro areas, I recommend to use both the custom geo-targeting map AND the city/state selections. By doing this, the name of the cities/states alongside the specified radius around your establishment your ads have the opportunity to be shown more frequently to potential customers while still gaining the advantage of the 5th line of copy underneath your ads (i.e. your business name, address and phone).

Be careful when choosing your areas, make sure you are not anywhere you will get unwanted click like from strange countries, or even in states or areas you are prohibited to advertise or even not licensed to do business in. (Like lawyers, mortgage brokers or even real estate agents) Watch your state and county lines when choosing your radius’.

Lastly keep an eye on your ISP (internet service provider), they may not be from the same area as your business. Most search engines segment on the physical location of the actual ISP and not your location. You may have to manually add the regions/areas of choice to attract you target audience.

By implementing a few or all of these advanced geo targeted PPC advertising techniques in your next pay-per-click campaign, you should see some dramatic changes in you click-through-rates (CTRs) and all the customers you were hoping for.

About the Author: John Pfeiffer helps small business owners succeed online against big budget advertisers with affordable pay per click advertising management services. He is also the author of numerous articles and white papers on affordable PPC advertising and search engine marketing. John can be reached at http://www.PPCforSmallBiz.com © 2010