Tag Archives: affordable pay per click

Win with Affordable PPC Advertising

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Running a business these days can be tough. There is a lot of competition out there and people are holding on to their hard earned dollars pretty tight. Customers are not as likely to just give a new business a try as they might have been in years past. Holding on to current customers is extremely important, but constantly reaching out to new customers is also extremely important; business has to grow in order to stay alive.

So when you are reaching out to new customers your approach must be effective, otherwise you are just wasting your advertising dollars. Every dollar in your advertising budget is crucial and must be used wisely. That is why if you choose a pay per click advertising strategy, it has to an affordable pay per click.

What exactly is an affordable pay per click advertising campaign, anyway? In a nutshell, a host website runs your ad and every time one of their visitors clicks on it, you pay them a fee. If the fee is too high for the amount of traffic you are seeing directed from that site, then you have entered into a deal that may not be the best for you. So figuring out a deal that fairly compensates the host website while earning you a good return on your investment is pretty much the most important part of this particular advertising strategy.

If you have never participated in pay per click advertising, you may have no idea just what an affordable ppc deal would look like. Don’t worry because many online retailers are in the exact same boat as you. They are looking for a way to advertise to new customers that reaches just the sort of demographics they desire without having to pay too much. But there are folks out there who can help you and many others figure out how to make ppc work.

Pay per click advertising can be amazingly effective when utilized to the fullest. It is time for you to partner with people who are experts at ppc, because for them it isn’t a guessing game, it’s actually what they do. They have the experience to get it right for you the first time; this is not about throwing a bunch of stuff on the wall to see what sticks. That would be a waste of your time and money, neither of which you can afford to waste. And the ppc professionals don’t want to waste your time and money, because they want you to be a repeat customer with good recommendations for them, just like you want to be for your customers. They understand the importance of success and growth because ultimately that is their goal to. So seek out experienced ppc professional to help you with your advertising. When they succeed, you succeed. It’s a win-win for everyone.

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This article is written by Jayson Bailey .

Affordable Pay Per Click Advertising

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When it comes to internet marketing there are a number of options out there and it’s not always easy to tell which is the right marketing platform for you. One of the best online marketing platforms, especially for small and medium sized businesses is pay per click advertising.

Pay per click (also called PPC) is a low cost, high impact form of online marketing. Pay per click advertising is a great medium because it offers fast results, consistent message delivery, and reaches a specific and highly targeted audience. But perhaps the biggest advantage for website owners with small marketing budgets is just how affordable pay per click marketing can be. A well developed pay per click campaign means getting your company’s website prominent placement in the search engine rankings. Because pay per click results are listed first, before the organic results, or directly to the top side of the organic listings they are more likely to get noticed and attract more customers to your web page.

Here’s how affordable ppc can be. Companies working on small budgets don’t always have room to play the guessing game when it comes to marketing services. Advertising for most small businesses needs to generate a targeted and specific ROI. Especially if you want to continue promoting your small business to the world. Pay per click campaigns allow web masters to control the amount of money they’re willing to spend and cap their marketing efforts at specific expenses and goals. How many other marketing platforms allow you complete control over the operating costs associated with your campaign? Not many.

But don’t think because pay per click advertising is affordable makes it less effective. In fact, affordable pay per click campaigns can be one of the best ways to specifically target the audience you want. Most onboard PPC tools offer a variety of ways to customize and fine tune your marketing campaign, allowing you to target exact keywords and phrases that appeal to a specific audience. A well executed PPC campaign can actually work to attract only those clients that fit your customer profile and eliminate the costs associated with random traffic.

Of course to achieve the highest level of return on your pay per click advertising you need an expert’s input. white label pay per click offers you all of the benefits of having your own in house team of PPC experts without the overhead. Having your own dedicated team of PPC experts will help you to craft more powerful ppc solutions and reach your audience faster and more efficiently resulting in more market penetration, sales, and more money in your bank account. That’s the power of affordable ppc marketing, and that’s exactly where your website needs to be.

To learn more about what an affordable pay per click marketing campaign can do for you speak, talk to the experts at ppcforsmallbiz.com.

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This article is written by Bailey James.

Have a Start-Up? Take Advantage of Affordable Pay Per Click

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You do not have to have a huge budget in order to succeed with PPC advertising. What you do need is a winning strategy that brings you the best qualified visitors at the lowest possible price. Why waste your money on useless clicks due to badly written ads, ineffective search engine channels and keywords that do not work?

There are many top rated companies in operation that offer affordable pay per click management services. These companies concentrate only on PPC management which means they know how to best use AdWords, Yahoo Search Marketing and social media sites like Facebook. The experts working at the best PPC companies know what it takes and they are aware of the ever-changing trends and changes taking place in search engine marketing to make their affordable ppc campaigns work for you.

When you are ready to hire a PPC management company, be on the lookout for those companies that provide affordable pay per click advertising that offers you good research and selection of relevant keywords. The company you choose should also be able to create ads that motivate people to take action. It also should offer regular data analysis and adjustments to your campaign as well as regular testing so that the best results are achieved.

Do not make the mistake that many new start-ups make. Throwing your money at PPC advertising without having a clear PPC campaign in focus only will drain your pockets and make the search engines richer. If you do not feel that you are capable of running your own affordable pay per click campaign then it would be in your best interest to hire someone straight away. The chances are good that there are dozens or even hundreds of businesses like yours already in operation. This means that you do not have time to waste trying to figure out how to set up and run an effective PPC campaign. Spending some money early on by hiring a reputable company to get started on an affordable pay per click advertising campaign is a very wise move to make as you should start to see positive dividends in a short period of time.

How to choose a company? Do some research online. If you know someone who is running a small to medium sized company and that person is doing very well, ask them what PPC company they use. Good news travels quickly and the best PPC companies obtain many of their clients via word-of-mouth. If you have already started running a PPC campaign, a top rated company would be more than willing to review the campaign so that they can tell you whether or not is it set up correctly to yield you the best results. Many PPC management companies can offer affordable ppc because they base their fees on a per-website basis and on the complexity of the campaign desired. For example, it is cheaper to run a PPC campaign for a single-themed website than it is when the website is a huge e-commerce site that consists of many product categories.

Considering the fact that there are many companies in operation today that offer affordable pay per click services, it is quite easy to locate companies that offer free PPC advice on their websites. This info can be used by you to determine exactly what it is that you need based on the type of site you have and your aspirations. It is also quite easy to find companies online that allow you to make toll-free calls to the experts on staff to ask any questions you may have about running affordable ppc campaigns.

Do not waste time getting started with your PPC efforts. Your direct competitors are already a step ahead of you so find a good company to hire now that will manage an effective and affordable pay per click campaign for you.

This article is Written by Cin Rupp.

Tips for Running PPC Campaigns Geared Toward Small Business Owners

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Pay per click (PPC) marketing is a technique that must be learned. It is made up of many different aspects which include search engine copy writing, good keyword selection and internet marketing and traffic measurement, just to name a few. It is very possible for the small business owner to run a basic PPC campaign without hiring a professional ppc marketer.

As a small business owner with a limited budget you need to use an affordable pay per click methodology that covers the basics. A successful and affordable ppc strategy requires that you:

know the purpose of your campaign

set your goals and budget,

learn your market and competition

build a strong keyword list

develop good ad copy

build a relevant landing page

track your results

get rid of ads that do not perform.

expand on the ads that are working

Knowing the purpose of your campaign means that you have to stay within the range and scope of what it is you are attempting to do. Recognize your niche and stay in it. When you are first starting out set a budget and stick with it. Resist the temptation of entering any bidding wars for high priced keywords. Learn what you are going up against by searching for your products or services on Google. Pay close attention to the ads on the right side of the search results pages because this is your direct competition. Take a good look at the ads and then click through to see how the landing pages match the info in the ads your competitors have placed on Google.

One of the hardest parts to get right in any affordable pay per click campaign is the keyword selection. Selecting the proper keywords to use does take some time and research but keep in mind that the point here is to collect the words and phrases that people will use when looking for your products and services. Make a long list of words and phrases and then check your competitor’s sites so that you can strike words off your list that are not relevant. Most often the words you need to target are rather obvious.

When creating the ads for your affordable ppc campaign, do not try to re-invent the wheel. Rather, do what is working for others. Keep the copy short, sweet and to the point. Spend some time looking at your direct competitor’s ads until you understand what it entails to write a great ad. It is very important that your ads match your landing page. Make sure that your landing page has the exact information the searcher is looking for because if the person has to spend even a few seconds looking for something, he will simply leave your landing page and never return.

Be a smart ppc marketer and learn how to use Google Analytics because it is an amazing tool that is free to use. Analytics will provide you with ready-made reports that analyze the success of your pay per click campaign. If you see that an ad does not receive any click-thrus get rid of it. Head over to Google Adwords and read up on the subject of creating effective ads. If an ad is receiving clicks, then keep it running and create more ads similar to the successful ad.

It is possible for the small business owner to run a successful and affordable pay per click campaign. However, if you are new to PPC, do not expect to make a lot of money your first time out. It does require time to learn how to effectively market online so keep your budget to a minimum. It is best to stay under $100 until you learn the tricks of the trade. Be sure to measure your success so that you can continue to improve!

About the Author:

This article is written by Cin Rupp.

Certified PPC Consultant Explains Why Google AdWords is Evil

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As a qualified AdWords PPC Consultant, I have enormous respect and admiration for Google and the tremendous advertising system that the company created. I often refer to AdWords as “database marketing on steroids” and think the speed and cost efficiencies that it offers small to mid-sized companies as pure genius. As a garner most of my personal financial livelihood through managing Google advertising accounts, one would expect me to praise its virtues.

But . . . in fact . . . it’s quite the opposite.

Google AdWords is EVIL and will steal your money like a cheap $2 whore if you’re not careful or educated about its deceitful practices.

Over the past several years, I have managed millions of dollars in AdWords spend and have provided affordable pay per click consultant services to nearly 100 small to mid-sized companies throughout the world. During this time, I have seen first hand how AdWords has enhanced their technology to cause bid inflation and raise advertising costs while improving Google’s bottom line. This article will reveal some of these deceptive practices and show you how to avoid them in your own AdWords campaigns.

In the summer of 2008, one of my other PPC consultant friends and I were reminiscing of the good ole days of Google in the early to mid part of the decade when you could get an AdWords click for highly competitive keyword for $0.10 to $0.20 each. Nowadays, I routinely need to spend $1-$5/click for some of these same keywords and upwards of 10x that amount for some of the most sought after keywords. In my opinion, one of the main causes of this bid inflation within AdWords is rooted in a Google feature which informs online advertisers of the minimum bid required for placement on the 1st page. While this simple functionality may appear beneficial to advertisers, it actually creates a frenzied auction environment where inexperienced ppc marketer and do-it-yourself PPC managers overbid for keywords in their campaigns. Many people think that you need every one of your keywords on the 1st page or you’re doomed. This strategy is useful only during early testing of your keywords to identify those which generate clicks and those which convert. After a statistically significant number of visitors to your site, a good PPC consultant should be able to quickly eliminate underperforming keywords from your AdWords campaign. To avoid the auction frenzy mentality caused by the Google functionality, I recommend that you focus on the long tail phrase and exact match keywords while determining your keyword break even points and maximum conversion costs. Only compete on those keywords that can profitably turn into customers. Dump the loser keywords and just focus on the winners.

Another pitfall that many PPC advertisers fall into is allowing Google to manage your campaigns for you. While this “free” service from Google sounds good, in reality, I believe it’s like asking the “fox to watch the hen house”. I don’t trust them and neither should you. Buyer beware when Google recommends that you increase your budget, raise your bids, expand your list with more broad match keywords or advertise on all networks (including the Display Network – formerly known as the Content Network). I’ve even been on conference calls with Google executives who said that “phrase and exact match keywords are not really necessary and broad match keywords will satisfy most of your requirements”. A good PPC consultant worth his or her salt will reject all these suggestions.

Unless you’d like to give more money to Google, I recommend that you:
Never allow Google to touch your campaigns,

Only advertise on the Display Network if you know what you’re doing (more about that in a future article),

Increase your advertising budget only after you’ve fully identified profitable keywords,

Test broad match keywords with caution and

Use exact match and phrase match keywords as the core of your AdWords campaigns.

If you’re losing money on AdWords or don’t have a good handle on the intricacies of the advertising system, then hire a certified Google PPC consultant to manage your online advertising program. He or she is more likely have greater vested interest in your online success than a multi-billion dollar corporation who claim they’re not EVIL but whose actions suggest otherwise.

About the Author: With over 20 years of experience in database marketing and search engine marketing, John Pfeiffer helps small to mid-sized companies succeed online with proven and affordable ppc services. In addition, he is the author of numerous articles and whitepapers on affordable pay per click advertising techniques. John can be reached at http://www.PPCforSmallBiz.com © 2010.

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This article is written by Alexsis Grovenor.

Top 10 Pay Per Click Mistakes

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Having managed pay per click advertising campaigns for several years now, I’ve had the unique opportunity to test many strategies and see PPC campaigns developed by others.  Since many of my clients are small to mid-sized businesses, they usually don’t have the time or expertise to properly create a strong PPC program.  So that other SMBs don’t make the same errors twice, I put together the following list of top 10 PPC pitfalls for your business to avoid.

1.Top 10 Pay Per Click Mistakes #1  –  Don’t Use “Generic Keywords
Single word keywords with multiple linguistic meanings that can be used across several different industry verticals, products and /or services should be used very sparingly.  According to Google, the average number of words in a keyword search phase is four (4).  The more specific you can get in your keyword selection, the better.

2. Top 10 Pay Per Click Mistakes #2  –  Avoid Broad Match Terms
It’s better to define and control the words that you want your ads to show for than to allow the search engines flexibility to show them when they “think” there’s a match.  Based on data I reviewed, they often get it wrong.  By using phrase and exact match search terms, you can maintain this control and help avoid clicks from less relevant search queries.

3. Top 10 Pay Per Click Mistakes #3  –  Stay Away from Non-Relevant Keywords
Be specific as possible with your keyword selection.  Non-relevant keywords on the fringe of your product or service (as suggested by many keyword tools) may not get clicked on or convert as much as highly relevant keywords.  This can lower your click through rates (CTR) and negatively affect your quality scores.

4. Top 10 Pay Per Click Mistakes #4  –  Geo-Target where your Customers Live
Only show your ads in geographies where your customers may live.  If prospective clients in a particular region are clicking on your ads but not converting into sales, spending little time on your site, or generating high bounce rates, don’t be afraid to stop advertising in that area.  If you want to expand into new regions, consider the demographics of your current customers and find “like” regions of similar prospects which match your target audience characteristics.

5. Top 10 Pay Per Click Mistakes #5  –  Don’t Overbid for Ad Positions #1 & #2
While ad positions #1 and #2 on the page may get you more clicks, the quality of these clicks are inconsistent, cost more, and tend to have lower conversion rates.  With these high average cost per clicks (CPC), this can also translate into greater costs per conversion and a lower ROI.  I recommend targeting your bids to position ads in slots #3-#6 which tend to have lower CPCs and higher conversion rates because the search engine user may have be further into the research and buying cycle when they arrive at your ads and website (hopefully ready to make a purchase).

6. Top 10 Pay Per Click Mistakes #6  –  Add More Negative Keywords
Negative keywords are used in PPC campaigns to help avoid displaying your ads to unqualified prospects.  Too few negative keywords in your campaign will mean that your ads may show for search queries totally unrelated to your product or service.  Through keyword research analysis and review of search query report data on a periodic basis, your can identify new negative keywords to help make your ads more relevant to your search audience.  Common negative keywords to consider include: free, information, reviews, and jobs.

7.Top 10 Pay Per Click Mistakes #7  –  Don’t Put Too Many Keywords in Ad Group
Stuffing many unrelated keywords in ad groups can diminish your ad group relevancy, lower your overall CTR and negatively affect your quality scores.  Keep your ad group keywords highly correlated with similar terms being grouped together.  Here is an example of good keyword ad groupings from a recent campaign I created: ad group #1 (solar flood lights, solar LED flood lighting, etc), ad group #2 (solar garden lights, solar LED garden lighting, etc).

8.Top 10 Pay Per Click Mistakes #8  –  Have Enough (but not too many) Keywords
I have found that PPC campaigns with too few keywords (e.g. less than 10) are prone to missed click opportunities.  Except for expansive ecommerce sites or companies with large product lines, PPC campaigns with too many keywords (e.g. more than 10,000) can run the risk of being irrelevant.  Over time, I have found that starting a new affordable ppc campaign with between 100 and 500 keywords is usually sufficient to generate enough clicks to provide good benchmark metrics.  Over time, the data from these clicks will provide you with direction on whether to increase or decrease the number of keywords in your campaign.

9. Top 10 Pay Per Click Mistakes #9  –  Rarely Advertise on the Display Networks
Running ads on the search engine display networks is usually less costly than search channels.  But they also convert at much lower rates.  While I’ve found the display networks to be effective at promoting low cost products, enhancing brand awareness, or increasing email lists through free giveaways (e.g. whitepapers, free downloads), I suggest that you test on select sites within the display network before spending large amounts of time and money on this channel.

10.Top 10 Pay Per Click Mistakes #10  –  Drop Underperforming Keywords
Don’t be afraid to eliminate keywords that don’t convert.  Though these keywords may be generating plenty of clicks, if you hold onto these underperforming keywords, they may absorb too much of your budget and not allow other new potential higher performing keywords to rise to the top.

I trust that your gained some insight from the PPC mistakes that I’ve made.  By learning from my errors and avoiding these pitfalls, I hope that you can leapfrog over your competition, accelerate your PPC performance, and ultimately, improve your paid search advertising ROI.

About the Author:

With over 20 years of experience in database marketing and search engine marketing, John Pfeiffer helps small to mid-sized companies succeed online with proven and affordable pay per click services.  In addition, he is the author of numerous articles and whitepapers on PPC advertising techniques.  John can be reached at http://www.PPCforSmallBiz.com  © 2010
To learn more about our affordable pay per click advertising solutions, call us toll-free at:
1-800-861- ePro (3776).